Wednesday, September 13, 2006

Action Engine Launches Mobile Advertising Application

Bellevue, Washington-based Action Engine has launched a new mobie advertising application, the firm said today at CTIA. Action Engine said that its Mobile Advertising Campaign Manager enables media companies and operators to easily and quickly insert advertisements into wireless applications. The new software controls the length, frequency, and type of advertising campaigns and includes banner advertisement and ad caching functionality. Action Engine is backed by Baker Capital, Cascadia Capital, Intel Capital, Northwest Venture Associates, OVP Venture Partners, and Spangler Ventures.