VIRURL Debuts Native Advertising Product

Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. According to the firm, its product allows bloggers to insert sponsored posts that match a blogger's audience on a cost-per-click basis. The firm was founded by Merrill Brown (formerly of and Francisco Diaz-Mitoma, Jr. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher's news stream.