Velocity Names General Counsel

Los Angeles-based Velocify, which develops a software platform used by sales teams to accelerate the handling of sales leads, has named Joel Ginsburg as its new General Counsel. Ginsburg was most recently Vice President and Deputy General Counsel at Guidance Software. The company said Ginsburg will be negotiating contracts, managing the company's commercial transactions, creating internal processes with sales, finance and HR, and managing outside counsel on other general corporate matters.