ValueClick Launches New Platform Offering

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. According to ValueClick, the new product pulls together the firm's data, audience targeting, and technology assets into a single solution. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering. Hall was most recently VP of Sales and Client Development at the firm's Mediaplex division. The firm said the data platform includes proprietary data from Valueclick, the audience platform provides real-time bidding and inventory from ValueClick's networks, core ad serving systems from ValueClick, and services for its clients.