UberMedia Launches Branded Channels

Pasadena-based UberMedia, the Twitter client software firm out of Idealab, said this morning that it has launched a new set of branded channels from a set of content providers. UberMedia said its family of Twitter client applications now feature "UberChannels" from USA TODAY, Mashable, Bleacher Report, and Duke Basketball. The branded channels filter those publisher's tweets, organized by topic. The new channels are available on UberSocial and Twidroyd. UberMedia is headed by Idealab's Bill Gross.