TrueCar Sets Investor Relations VP

Santa Monica-based car buying information provider TrueCar has bolstered its executive staff, saying Monday that it has added Alison Sternberg as its new Vice President of Investor Relations and Administration. Sternberg joins the company from Modular Wind Energy, where she was Chief of Staff to the CEO; she also served at the private wealth arm of Goldman Sachs in Los Angeles, Heidrick & Strugggles, Ares Management, and investment banking at Goldman Sachs in New York. TrueCar said Sternberg will manage both investor relations and developing the company's administrative functions.