SVnetwork Grabs AOL Vet As Sales Head

Los Angeles-based SVnetwork, which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency Development for AOL Advertising. The firm said Seibert headed up accounts with Disney, American Express, Delta, Kraft, InterContinental Hotel Group, GM,and Wal-Mart. Seibert is in SVnetwork's New York office. SVnetwork uses social media to expose brands to consumers, offering up everything from charity contributions on SocialVibe to game items and points on its other sites--all in exchange for users viewing and sharing advertising and other brand messages.