SteelHouse Names New Bizdev VP

Culver City-based online advertising software developer SteelHouse said this week that it has named Natalie Serota as its new VP, Head of Business Development. Serota was most recently at Omaze, where she was VP, Head of Partnerships & Events, and also served at Google and Omnicom, and according to the firm has over a decade in senior sales roles. Steelhouse provides its software to brands, helping them with retargeting and prospecting campaigns through display, mobile, and social channels.