SocialVibe Names Tappin As New CEO

Los Angeles-based SocialVibe, which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. Tappin was previously COO and CFO at the company. Tappin has previously served as CFO at Overture, had served at private equity firm The Gores Group, was a VP at News Corporation and Twentieth Century Fox Home Entertainment and Fox Interactive, in addition to serving at Deloitte, Haskins and Sells. SocialVibe is venture backed by Norwest Venture Partners, Redpoint Ventures, Jafco Ventures and Pinnacle Ventures. SocialVibe has a unique advertising model, in that it awards game credits, donations to nonprofits, and other items to consumers who engage or share a brand's advertising. SocialVibe did not give reasons for the executive change.