Sense360 Scores $7M

Los Angeles-based Sense360, a developer of analytics software and mobile sensor technology for helping restaurants undersetand how consumers are interacting with their locations, has raised $7M in a Series A funding. The funding was led by Firstmark, and also included Qualcomm Ventures and Upfront Ventures. Sense360 is led by startup veteran Eli Portnoy, who was last founder of ThinkNear, which he took from start to exit in only 14 months. As part of the funding, Sense2360 added Noah Glass (Olo), Joel Ach (Darden Restaurants), Alex Vayslep (Maritz Holdings), and Huw Griffiths (Universal McCann) to its advisory board. More information »