Rubicon Project Names VPs

Los Angeles-based the Rubicon Project, the online ad optimization service for online publishers, said today that it has named Jay Sears as SVP Marketplace Development, and Jeremy Fain as Vice President Client Services. Sears was most recently at PulsePoint, and Fain was at CBS Interactive. The company also said it has added Grant Sterling, formerly of NBC Universal, as an Account Director. All three will be located in Rubicon's New York office. Rubicon Project operates an online platform which helps to maximize the advertising revenue for online publishers, by selecting the most profitable ad networks for publishers on a real-time basis. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.