Report: Demand Media Snags Another Yahoo Vet

A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. The move comes shortly after Demand hired former Yahoo Head of U.S. Advertising Sales Joanne Bradford. Swisher also says that Yahoo program manager Sarah Northern also tendered her resignation and is joining Demand. Demand Media, which is headed by former MySpace Chairman Richard Rosenblatt, is widely rumored to be near an IPO filing.