RealLead Acquired By IDX

RealLead, the developer of real estate lead generation technology based in Eugene, Oregon, has been acquired by fellow Eugene real estate software developer IDX, the two said this week. Financial terms of the buy were not disclosed. According to IDX, it has acquired RealLead, and will integrate RealLead's mobile marketing tools and lead marketplace into its portfolio of software products. RealLead was founded less than a year ago.