Qualcomm Names Mobile Commerce Head

San Diego-based Qualcomm announced this morning that it has named Rocco Fabiano as new head of its mobile commerce subsidiary, Firethorn Holdings LLC. Qualcomm said that Fabiano will act as President of Firethorn, heading up strategic direction and market expansion for the unit. Qualcomm said that Fabiano has more than 25 years of experience in the financial services industry, including overseeing a private label credit card business, a retail bank, and for Household International. Firehorn replaces Firethorn founder Tripp Rackley, who will become an advisor to the firm.