Planana Ties Brands With Local Events

Planana, a new online event service, is announcing today that it has launched a service which will connect sponsors to local events. The startup--previously known as trueRSVP--said its service lets sponsors rewards local event attendees for their social actions, geared around spreading words of events and sponsors to their social networks. Planana said that users will gain such perks as discounted tickets, products, or VIP benefits for their actions. Planana was founded by Fei Xiao and Anna Sergeeva; the startup is backed by OrganicStartup and the Tech Coast Angels. trueRSVP was previously focused on helping to coordinate volunteers and events, and came out of a Startup Weekend event.