Perfect Market Names Bizdev VP

Altadena-based Perfect Market, the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Vidra was most recently at Washington Post Digital, and also has served at 2ergo Americas and Oddcast. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. Perfect Market developers software which search engine optimizes content from publishers, allowing them to run ads against that content and garner more web traffic. The company is run by Julie Schoenfeld, and is a spinout of Idealab.