Perfect Market Acquired By Taboola

Pasadena-based Perfect Market, the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Financial terms of the buy were not disclosed. Perfect Market--which was headed by Julie Schoenfeld--helped online publishers better monetize their library of content, helping then find long tail content and articles in their library of content and matching those to advertising. Taboola said the buy will help boost the company's annualized run rate to $250M. Perfect Market was advised by Headwaters MB in the deal. Perfect Market was backed by Comcast Ventures, Idealab, Rustic Canyon Partners, Square 1 Bank, Tribune Company, and Trinity Ventures.