OpenX Hires Four Execs To Bolster Mobile Efforts

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. The digital and mobile advertising technology and ad network operator said it has added Rob Kramer as general manager, mobile; Jin Yu as vice president, engineering & chief architect; Laura Buchman as vice president, publisher solutions; and Martin Price as senior director, product. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic.