OpenX Acquires Two Companies

Los Angeles-based OpenX has acquired Mezzobit and PubNation, two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Mezzobit develops software used by publishers to track and control third party tags and pixels and how they interact with their sites, particularly in the are of page performance; PubNation develops tools which help publishers better pinpoint ads which are causing slow performance on their site, and also to help ensure low quality ads do not show on their pages.