MarketShare Adds Analytics VP

Los Angeles-based MarketShare, the provider of predictive marketing analytics software, said Friday that it has named Dirk Beher, Ph.D. as its SVP of Analytics and Modeling. Beyer joins the firm from DemandTec, and has also served at M-Factor and Hewlett-Packard Laboratories. The company said the addition of Beyer will help the firm develop new solutions.