MarketCast Buys Fizziology

Los Angeles-based market research provider MarketCast said on Monday that it has acquired Fizziology, a software developer focused on social insights and analytics for the media and entertainment industry. Financial terms of the acquisition were not announced. Fizziology's software uses social media sites (Twitter, Facebook, Instagram, Sina Weibo, etc.) and converts it into data and insights used by motion pictures studios, television networks, production companies, and more. Fizziology was based in Indianapolis. MarketCast is owned by private equity investor Kohlberg & Company.