LivHOME Targets Expansion Via Franchising

Los Angeles-based LivHOME, a venture backed provider of in-home care for seniors, said today that it has launched a franchising program. The firm--which is venture backed by Scale Venture Partners, Tullis Dickerson, and Kilne Hawkes--said the franchise program will allow the firm to expand across the United States. The company said its franchise operators wlil receive strategic planning and operations guidance, training, sales collateral and marketing training, and other support. LiveHOME has been providing at-home senior care based on professionals trained in nursing, geriatrics, or social work; the firm said its programs offer a "higher level of care" than others. The firm currently offers its care in California, Atlanta, Boston, CHicago, Houston, Arlington Virginia, and Silver Spring, Maryland.