Hulu Revenue Rise To $695M; Tops 3M Paying Subscribers

Hulu, the online video streaming site headed by Jason Kilar, detailed its 2012 numbers today, saying that it will close the year with approximately $695M in revenues, a growth of over 65% since 2011. The firm--which has been amazingly open about its finances, despite being a private company---also said it now has over 3 million paying, Hulu plus subscribers. Hulu said its subscriber count more than doubled during the year. Hulu attributed the big gains in both reenues and subscribers to the "crest of two massive waves": the rise of online video advertising and the rise of online video subscription services. Kilar detailed the numbers and provided commentary in a blog post Monday morning.