HitFix Snags VP From The Hollywood Reporter

Los Angeles-based film, TV, and entertainment site HitFix said today that it has snagged the former General Manager for Digital for The Hollywood Reporter, Alex Boyce, as its new Senior Vice President of Business Development and Strategy. Boyce previously headed up the online re-launch of The Hollywood Reporter, and also has served at IAC/InteractiveCorp. HitFix is an online entertainment site led by Gregory Ellwood and Jennifer Sargent. The firm is venture backed by the Tech Coast Angels and Golden Seeds.