Fuisz In Partnership With AwesomenessTV

Venice-based Fuisz, a developer of software to automatically identify objects and people in any video, has just partnered with AwesomenessTV, the company said Thursday. According to the company, its technology is being used by AwesomenessTV to enable direct links to purchase items in its videos being produced by AwesomenessTV. In one of the first videos produced out of the partnership, AwesomenessTV used Fuisz media's technology to link clothing in a video with retailer Wet Seal's website, allowing viewers to directly purchase the clothing they see being worn by Awesomeness TV's actresses. Financial details of the deal were not announced.