Factual Bolsters Advisory Board

Factual, the Los Angeles-based data startup headed by Gil Elbaz, said today that it has added two new members to its advisory board. Factual said that it has added Clare Hart and Jason Rosenthal to its list of advisors; Hart was most recently President and CEO of Infogroup, and also served at Dow Jones & Company, Dow Jones Enterprise Media Group, and was CEO of Factiva. Rosenthal was most recently EVP of Products at Glam Media, and was CEO of Ning; he also has served at AOL, Netscape, Loudcloud, Opsware, and HP. Factual is developing a massive dataset of information, accessible via APIs in a dozen programming languages, which power things like location-based data for mobile phones and much more.