Tuesday, January 31, 2017
Ezoic Acquires AmpedSense
Carlsbad-based Ezoic, a developer of advertising technology, announced that it has acquried AmpedSense, a developer of ad testing products for WordPress publishers. Financial terms ofthe buy were not announced. Ezoic said the acquisition will give it the ability to connect with more publishers and site owners. Ezoic is led by Dwayne Lafleur. AmpedSense's tool allows WordPress publishers to do split A/B testing of ads on blog sites.