Tuesday, August 26, 2014
Evolve Media Partners With Viewability Audit Firm
Los Angeles-based Evolve Media, the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat, where Moat will help to audit the viewability of all of its properties. Moat will provide Evolve Media with information on brand metrics for display and video ads, as well as information on viewability, to Evolve. Financial details of the deal were not disclosed. Evolve says its family of sites now reach 95 million people each month.