Demand Media To Change Name To Leaf Group

Santa Monica-based Demand Media said on Friday that it will be changing its name, and will become Leaf Group Ltd.. The company--which runs eHow,, Society6, and Saatchi Art--said it will officially change its name on Wednesday, November 9th, and will also make a corresponding symbol change on the NYSE, from DMD to LFGR. Demand Media did not say why it is changing its name, however, the company has significantly been shifting its business from Internet media, to an online marketplace business. The change also moves it away from a substantial amount of baggage associated with the Demand Media brand, all of which was associated with its prior days as a "content farm".