Demand Media Highlights Entertainment Personalities

Santa Monica-based Demand Media, the online content network headed by Richard Rosenblatt, said today that it has launched a new "Talent and Expert Network," which will highlight entertainment personalities through its site. Demand said it would find "authentic and entertaining" personalities which it will integrate into its original content and articles. Demand said that an example of the kind of talent it would highlight is Rolf Potts, a former Travel Channel host and author of "Vagabonding," who has worked with Demand Media on a series of videos focused on travel tips for USA Today's Travel tips website. Demand said it is working on two additional projects with Potts for its various media properties. Rosenblatt said that the new talent and expert network will help deliver large audiences to personalities, and help them build their brand.