Demand Media Expected To Hit Market Next Week

Santa Monica-based Demand Media, the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Citing "numerous" sources, the report says that Demand will launch its public offering late in the week, as the firm completes its road show. Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00 and $16.00 per share. The firm has been on a roadshow since then. Demand Media's IPO is being underwritten by BS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, and Pacific Crest Securities. The firm is venture backed by Oak Investment Partners, Spectrum Equity, W Capital Partners, Goldman Sachs & Co., and Generation Partners, among others. Demand Media runs content sites, eHow,, and many others.