Car Town Links With NASCAR

Car Town, the automotive-themed, Facebook social game developed by Long Beach-based Cie Games, has inked a deal with NASCAR, where NASCAR will launch the NASCAR Pro Championship presented by Sprint, a social gaming event within Car Town. According to NASCAR, the game will be free to play, and will allow users to compete against othres in challenges and activities, racing against virtual drivers within the social networking game. Financial details of the deal between NASCAR and Cie Games were not disclosed. Cie Games develops social games linked with brands and advertisers.