Brighter Turns To Employers With Brighter PRO

Los Angeles-based dental care marketplace Brighter--which is led by startup veteran Jake Winebaum--said Thursday that it has launched a new platform called Brighter PRO. The new platform is aimed specifically at employers, helping them to gain control of their dental costs and claims. Brighter said the new product helps lower health costs for self-insured employers, and includes things as plan design, actuarial analysis, claims adjudication, wellness outreach, member services, and other features. Brighter said Brighter PRO is currently enrolling employers with an effective date of January 1, 2015, with an initial target of employers with a majority of their employees in Southern California.