Wednesday, January 25, 2017
Ad-Juster Acquired By Chinese Investor Innotech Capitals
San Diego-based Ad-Juster, a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Financial details of the acquisition were not announced. Ad-Juster was founded in 2007, and was led by Mike Lewis. Ad-Juster and Innotech Capitals said that Ad-Juster will retain its current management team and business model. Ad-Juster's software is used for display ad reporting, 3rd party data aggregation, programmatic reporting, ad viewability, mobile and video reporting, 3rd party tag verification, and automated buffer optimization. The acquisition was announced last week.