Triton Digital Extends Audio Ad Exchange Into France

Los Angeles-based audio advertising exchange operator Triton Digital said today that it is launching a new, programmatic audio advertising exchange in France, after inking a partnership with French company NRJ Global. According to Triton Digital, the deal will enable programmatic purchase of targeted online and mobile audio impressions in France, starting with NRJ Group's web radio stations. Financial aspects fo the deal were not announced. Triton said the move is the first time programmatic audio ads have been made available in France.